[Cnn Money] Your car’s data may be more valuable than the car itself.


“Data is the currency of the digital age,” said Jim Barbaresso, who leads Intelligent Transportation Systems at HTNB. “Vehicle data could be the beginning of a modern day gold rush.”

“Data is really king in this market,” said Tasha Keeney, an analyst at ARK Invest, which forecasts that the autonomous taxi market could be worth $10 trillion in the early 2030s. (For comparison, vehicle sales are a $2 trillion market today.)


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